restaurant branding
House of Focaccia
From logo to menus and website, I developed a full brand identity for an authentic Italian focaccia sandwich bar. The branding highlights their artisan approach, fresh ingredients, and warm, inviting atmosphere, helping them stand out as a handmade, high-quality destination on a busy high street.
Eva didn’t just produce what we asked for – she elevated every idea. She listened carefully, understood the direction and the identity we wanted to build, and brought back designs that were even better than we imagined. Her creativity, attention to detail, and understanding of our concept were truly outstanding. We highly recommend Eva to anyone looking for a creative, reliable, and visionary designer.
Vladimiro Celardo
- logo
- website
- menus
- storefront decor
- flyer
- table talker
- grease paper
A newly established focaccia sandwich bar serving freshly made focaccia crafted with authentic Italian ingredients. A little piece of Italy for a quick lunch, Italian bites on the go, or a cosy corner to catch up with a friend.
The challenge was to craft a brand that communicates a handmade, artisan feel without being too literal, while avoiding overused Italian clichés. The visual identity needed to feel authentic and modern, standing out on a busy high street while still capturing the warmth and quality of fresh, Italian-inspired food.
My approach was rooted in storytelling. Instead of leaning on obvious Italian references, I focused on quiet symbols of the craft itself. The oven represents the heart of the kitchen – where fresh focaccia is baked daily—while the wheat reflects quality ingredients and the care behind every focaccia. Combined with warm, timeless typography, the logo tells a story of handmade food, patience, and authenticity, creating a brand that feels honest, inviting, and rooted in tradition without feeling cliché.
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