BRANDING & GRAPHIC DESIGN
that meets you where you are,
and takes you where you're going.
FOR FEMALE LED BUSINESSES, SOLOPRENEURS & FOUNDERS READY FOR THEIR NEXT CHAPTER
BRANDING &
GRAPHIC DESIGN
that meets you where you are, and takes you where you're going.
FOR FEMALE LED BUSINESSES, SOLOPRENEURS
& GROWING SMALL BUSINNESES
EXPLORE MY world
What you'll find here
If you’ve landed here, chances are something about your brand isn’t sitting right anymore.
Maybe your DIY logo got you started — but your expertise has outgrown it. Maybe you have a feminine brand living in your head that needs someone to bring it to life without the pink fluff. Or you’re simply tired of delaying your bedtime because that post still doesn’t look right.
Whatever brought you here — you’re in the right place.
EXPLORE MY world
What you'll find here
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When I can make your life easier
You want to target women - without the girly clichés and stereoptypes
Women’s brands sit in an awkward middle ground. You’re navigating a narrow path: too soft and you risk being dismissed, too pink and you lose your authority, too corporate and you lose your warmth, your soul, and everything that makes you, you
HOW CAN I HELP?
You do things differently — and you don't want to be mistaken for your competitors.
You want to stand out from day one — so you don’t have to spend years fixing a first impression. You’re building something real, something uniquely yours. And you want to be the one that feels different without having to explain why.
HOW CAN I HELP?
Your expertise has outgrown your DIY brand. It got you here, but it won't take you further.
There’s a version of your business that’s been living in your head. One that charges more, attracts better clients, and finally looks as good as the work you deliver. Your brand shouldn’t just show where you started – it should reflect where you are going. An outdated brand doesn’t just look behind — it holds you behind.
HOW CAN I HELP?
It's time to take off your designer hat - and focus on your personal life.
You’ve proved you can wear every hat. But you built this business for freedom — not to spend your evenings trying to make a brochure look right.
You built something real doing it all alone. But you don’t have to anymore.
HOW CAN I HELP?
services
Branding &
graphic design
that position your story, expertise and worth,
and grows with your business.
BRANDING
01
Branding from zero
For new businesses or full rebranding
Pick from three ready-made packages, or let’s create a custom solution tailored perfectly to your needs.
02
Brand refinement
Polishing what you have
Not every brand needs to be built from the ground up.
Sometimes you just need someone to look at what you have with fresh eyes. A gentle, strategic refresh helps you keep what works, let go of what doesn’t, and refine your existing elements — all while staying true to your style and avoiding blending in with everyone else in your field.
03
New branded materials
Your brand is solid. Now you need it to show up in more places.
You’ve got the logo. You’ve got a look. And you are ready to expand into new marketing channels or launch campaigns, products, and services.
I create you new design elements that feel and look like your existing ones – just a little better 🙂
WEBSITE & SOCIALS
01
Webdesign
WordPress & WIX
Websites can feel like a lot. Before designing a single pixel, we get clear on your message, your voice, and what you’re really offering – then we shape it into visuals that feel like you and actually work.
02
Social media
Instagram, Facebook, YouTube
Whether you need templates to tweak yourself or one-off visuals, either way, I help you turn your offer into designs that actually make sense, feel like you, and stand out (without the fluff or corporate sameness). Posts, reels, stories, covers, ads – all working together.
BRANDING
01
Branding from zero
For new businesses or full rebranding
Pick from three ready-made packages, or let’s create a custom solution tailored perfectly to your needs.
02
Brand refinement
Polishing what you have
Not every brand needs to be built from the ground up.
Sometimes you just need someone to look at what you have with fresh eyes. A gentle, strategic refresh helps you keep what works, let go of what doesn’t, and refine your existing elements — all while staying true to your style and avoiding blending in with everyone else in your field.
03
New branded materials
Your brand is solid. Now you need it to show up in more places.
You’ve got the logo. You’ve got a look. And you are ready to expand into new marketing channels or launch campaigns, products, and services.
I create you new design elements that feel and look like your existing ones – just a little better 🙂
WEBSITE & SOCIALS
01
Webdesign
WordPress & WIX
Websites can feel like a lot. Before designing a single pixel, we get clear on your message, your voice, and what you’re really offering – then we shape it into visuals that feel like you and actually work.
02
Social media
Instagram, Facebook, YouTube
Whether you need templates to tweak yourself or one-off visuals, either way, I help you turn your offer into designs that actually make sense, feel like you, and stand out (without the fluff or corporate sameness). Posts, reels, stories, covers, ads – all working together.
GRAPHIC DESIGN
01
Digital & online materials
Editable templates or one-off visuals
Your brand lives in many places. I help you keep it consistent, spot new platforms and touchpoints, and make sure it feels professional everywhere you show up.
Freebies & digital PDFs, Stunning presentations, digital menus, pricelists, Branded guides and welcome kits, Custom email signatures and more…
02
Print & offline materials
Your brand, in the real world
Print doesn’t disappear when you close a tab – and neither should your brand. I help you craft touchpoints that impress, sell, and last longer than a scroll.
Business cards, storefront décor and signage, Flyers & brochures, Loyalty cards & thank-you cards, Event banners, Book cover, Posters
and more…
When i can make your
life easier?
01
You want to target women - without the girly clichés and stereoptypes
Women’s brands sit in an awkward middle ground. You’re navigating a narrow path: too soft and you risk being dismissed, too pink and you lose your authority, too corporate and you lose your warmth, your soul, and everything that makes you, you.
HOW CAN I HELP?
02
You do things differently — and you don't want to be mistaken for your competitors.
You want to stand out from day one — so you don’t have to spend years fixing a first impression. You’re building something real, something uniquely yours. And you want to be the one that feels different without having to explain why.
02
You do things differently — and you don't want to be mistaken for your competitors.
You want to stand out from day one — so you don’t have to spend years fixing a first impression. You’re building something real, something uniquely yours. And you want to be the one that feels different without having to explain why.
03
Your expertise has outgrown your DIY brand.
It got you here - but it won't take you further.
There’s a version of your business that’s been living in your head. One that charges more, attracts better clients, and finally looks as good as the work you deliver. Your brand shouldn’t just show where you started – it should reflect where you are going. An outdated brand doesn’t just look behind — it holds you behind.
HOW CAN I HELP?
I’ll look at what you’ve built with fresh eyes – keeping what still works, letting go of what doesn’t, and reshaping the rest into something that finally catches up with where you are.
So your brand stops being the thing holding you back – and starts being the thing that moves you forward.
04
It's time to take off your designer hat - and focus on your personal life.
You’ve proved you can wear every hat. But you built this business for freedom — not to spend your evenings trying to make a brochure look right.
You built something real doing it all alone. But you don’t have to anymore.
HOW CAN I HELP?
I design in your existing style and tone — so everything stays consistent with what you’ve already created. And if you’re open to it, I can suggest small upgrades that stay completely true to you.
You focus on your clients. I’ll make sure everything they see looks the part.
If any of this resonated or had you nodding along, keep reading to see how I transformed messy ideas and DIY frustrations into a polished brand that works.
services
Branding &
graphic design
that position
your story, expertise and worth,
Your project starts with a conversation that’s entirely about you. I listen, I ask the questions you haven’t thought of yet, and we figure out together if we click.
Because the best work happens when there’s real understanding between us. Not just a brief and a deadline.
Whether you’re starting from scratch, refining what you have, or just need someone to take the visual side off your plate – there’s a way to work together that fits exactly where you are right now.
BRANDING
01
Branding from zero
For new businesses or full rebranding
For new businesses and full rebrands. We start with who you are, who you’re for, and what you want to be known for — then build a visual identity that holds all of that with confidence.
Pick from three ready-made packages, or let’s create a custom solution tailored perfectly to your needs.
02
Brand refinement
Polishing what you have
Not every brand needs to be built from the ground up.
Sometimes you just need someone to look at what you have with fresh eyes. A gentle, strategic refresh helps you keep what works, let go of what doesn’t, and refine your existing elements — all while staying true to your style and avoiding blending in with everyone else in your field.
03
New branded materials
Your brand is solid. Now you need it to show up in more places.
You’ve got the logo. You’ve got a look. And you are ready to expand into new marketing channels or launch campaigns, products, and services.
I create you new design elements that feel and look like your existing ones – just a little better 🙂
WEBSITE & SOCIALS
01
Websites
WordPress & WIX
Websites can feel like a lot. Before designing a single pixel, we get clear on your message, your voice, and what you’re really offering – then we shape it into visuals that feel like you and actually work.
02
Social media
Instagram, Facebook, YouTube
Whether you need templates to tweak yourself or one-off visuals, either way, I help you turn your offer into designs that actually make sense, feel like you, and stand out (without the fluff or corporate sameness). Posts, reels, stories, covers, ads – all working together.
GRAPHIC DESIGN
01
Digital & online materials
Editable templates or one-off visuals
Your brand lives in many places. I help you keep it consistent, spot new platforms and touchpoints, and make sure it feels professional everywhere you show up.
Freebies & digital PDFs, Stunning presentations, digital menus, pricelists, Branded guides and welcome kits, Custom email signatures and more…
02
Print & offline materials
Your brand, in the real world
Print doesn’t disappear when you close a tab – and neither should your brand. I help you craft touchpoints that impress, sell, and last longer than a scroll.
Business cards, storefront décor and signage, Flyers & brochures, Loyalty cards & thank-you cards, Event banners, Book cover, Posters
and more…
Can’t see exactly what you need? This isn’t everything. Feel free to reach out and tell me more about your project.
client stories
what i could bring to your business
full restaurant brand identity
House of Focaccia
"Eva stands out as the best designer we have ever collaborated with. "
read full feedback
Her creativity, attention to detail, and understanding of our concept were truly outstanding. Eva didn’t just produce what we asked for – she elevated every idea. She listened carefully, understood the direction and the identity we wanted to build, and brought back designs that were even better than we imagined. She was patient with revisions, quick to respond, she combines technical skill, artistic talent, and genuine care for the project. We have worked with many designers in the past, but Eva stands out as the best designer we have ever collaborated with.
Vladimiro Celardo – Restaurant owner
Vlad knew exactly what his food was about. Handmade, honest, Italian – with none of the clichés. What he needed was a brand that said all of that without saying any of it out loud.
We built something that feels artisan without being literal, warm without being generic, and unmistakably his.
APPROACH & OUTCOME
Rather than relying on obvious Italian references, I focused on subtle symbols of the craft itself. The final brand tells a story without clichés, highlights their artisan approach, fresh ingredients, and warm, inviting atmosphere, and helps them stand out on a busy high street.
swipe for ⟶
Photographer branding
photographer branding
Tom Saros Photography
Creating two logos for his separate photography businesses: one focused on people and the other on pet photography.
"She did an amazing job, and the result was beyond anything I could have imagined."
read full feedback
I cannot tell you how good a choice Vica (Eva) was when I was looking for a logo designer. She did an amazing job, and the result was beyond anything I could have imagined. She is a great artist and I would highly recommend her to everyone!
Tamas Saros – Photographer
MY JOB & GOAL
The challenge was to find the perfect balance in the visuals – connecting the two businesses while keeping them distinct.
APPROACH & OUTCOME
We avoided the usual camera clichés while subtly hinting at photography in a more creative way. Both brands feel connected and recognisable as part of the same family, yet each stands confidently on its own.
swipe for
Gardener brand glow-up ⟶
gardener branding refinement
Fresh Start
Transforming the client’s DIY logo into a professional visual while keeping the gardening elements and the service easy to recognise.
"She was able to take my existing logo and transform it into a much more professional look. "
read full feedback
Highly recommended! I asked Pure Design for help with my logo for my gardening business and was not disappointed she was able to take my existing logo and transform it into a much more professional look
Adam Bruce – gardening Business owner
BEFORE
client’s DIY logo
AFTER
keeping essential elements
MY JOB & GOAL
Transforming the client’s DIY logo into a professional visual while keepig the gardening elements and the service easy to recognise.
APPROACH & OUTCOME
I kept the house and grass elements, but gave them a more abstract feel. I swapped the lawn mower for a shovel and rake to create a cleaner, simpler more versatile look.
portfolio
MY WORKS
Click on the covers to explore the story behind each design and see what we could create for your business
Your story
could be NEXT.
the heart and mind behind pure design
Hi, I'm Eva
Designing brands by day,
eating Nutella by night.
Proud boy mom.
From Hungary to the UK seaside,
building a creative life on my terms.
Starting over after 30
Here’s the thing about my story: design didn’t find me early.
I already had two degrees — including a Master’s in Business Development — and a career that looked perfectly fine on paper. But I had that quiet feeling that something was missing. That I hadn’t quite found my thing yet. So just before I turned 30, I went back to study graphic design — because I was finally brave enough to follow what lit me up.
Building something while life is fully happening
I built Pure Design slowly and carefully — as a side hustle, juggling late-night client work with the rest of my very full life. Because I’m also a mum, living far from where I grew up, navigating a new country alongside my husband, figuring out how to build something meaningful while all of that is happening too.
Done waiting for perfect
I know what it feels like to start something new as an adult. To feel behind. To wonder if it’s too late, or too complicated, or whether the timing will ever actually be right.
It won’t. You just go anyway.
What I bring to your project
And that’s exactly why I understand my clients so deeply. You’re not just building a brand — you’re building a business around a real life. My business background means I think strategically, not just aesthetically. My years across marketing, creative agencies and project management mean I understand what your visuals actually need to do. And my empathy means I’ll hear the thing you haven’t quite found words for yet – and shape it into something that makes you say: “Wowww, that’s finally so me.” And nobody else.
the heart and mind behind pure design
Hi, I'm Eva
Designing brands by day,
eating Nutella by night.
Proud boy mom.
From Hungary to the UK seaside,
building a creative life on my terms.
Starting over after 30
Here’s the thing about my story: design didn’t find me early.
I already had two degrees — including a Master’s in Business Development — and a career that looked perfectly fine on paper. But I had that quiet feeling that something was missing. That I hadn’t quite found my thing yet. So just before I turned 30, I went back to study graphic design — because I was finally brave enough to follow what lit me up.
Building something while life is fully happening
I built Pure Design slowly and carefully — as a side hustle, juggling late-night client work with the rest of my very full life. Because I’m also a mum, living far from where I grew up, navigating a new country alongside my husband, figuring out how to build something meaningful while all of that is happening too.
Done waiting for perfect
I know what it feels like to start something new as an adult. To feel behind. To wonder if it’s too late, or too complicated, or whether the timing will ever actually be right.
It won’t. You just go anyway.
What I bring to your project
And that’s exactly why I understand my clients so deeply. You’re not just building a brand — you’re building a business around a real life. My business background means I think strategically, not just aesthetically. My years across marketing, creative agencies and project management mean I understand what your visuals actually need to do. And my empathy means I’ll hear the thing you haven’t quite found words for yet – and shape it into something that makes you say: “Wowww, that’s finally so me.” And nobody else.
If everything you’ve read here feels right but the timing isn’t quite there yet — that’s completely okay.
Follow my journey
on Instagram
@ puredesign_by_EVacsorba
so you don’t lose me. You’ll get to know me a little better, see my work up close, and when the time is right, you’ll know exactly where to find me.
Visual Showcases & Client Stories
inspiration | from first sketches to full branding | behind-the-scenes peeks | before & afters | client love
Tips & Lessons
practical design advice | mistakes I’ve made (so you don’t have to!)
Life Beyond Design
what I’m creating, reading, watching & navigating
learn with me
design psychology | new tools | my latest discoveries
If everything you’ve read here feels right but the timing isn’t quite there yet — that’s completely okay.
Follow my journey
on Instagram
@ puredesign_by_EVacsorba
so you don’t lose me. You’ll get to know me a little better, see my work up close, and when the time is right, you’ll know exactly where to find me.
Visual Showcases & Client Stories
inspiration | from first sketches to full branding | behind-the-scenes peeks | before & afters | client love
Tips & Lessons
practical design advice | mistakes I’ve made (so you don’t have to!)
Life Beyond Design
what I’m creating, reading, watching & navigating
learn with me
design psychology | new tools | my latest discoveries